Improving Livelihoods and Building Sustainable Artisan Businesses in a New Context
The artisanal craft sector is valued at more than $32 billion dollars worldwide. In Africa however, it remains fragmented and untapped as a source of income generation, job creation, and economic growth. Indego Africa provides employment and education opportunities that help female artisans in Rwanda and Ghana achieve financial independence, while satisfying market demand for the hand-crafted products they produce. With access to an international market that includes lifestyle brands such as Serena and Lily, One Kings Lane and Midland, the Mastercard Foundation partnered with Indego Africa to replicate its model, already successful in Rwanda to Ghana. This case study profiles the approach Indego Africa took to establishing a Bolgatanga weaving cooperative in Kumasi and its success in improving the lives and incomes of its members.