fbpx

E-commerce MSME Market Place

Target Impact

178,100 Youth In Work.

Status: Active

Country

Ethiopia

Period

2019 – October 2024

Industries

Entrepreneurship and Enterprise Development

Impact to Date

2,067,883

Youths engaged (44% young women).

340,978

Youths accessed work opportunities (39% young women).

196,010

MSMEs supported with loans.

Partnership Focus

Improve market linkage and access to finance for MSMEs in agriculture and tourism. Enable work opportunities through MSMEs, hotels, and agro-dealers. Provide access to finance via digital lending. Develop an integrated eCommerce marketplace. Establish complementary services including logistics and financial services. Strengthen MSMEs’ business management capabilities. Establish online booking and tourist destination platforms. Enable agro-dealers to provide digital services to smallholder farmers.

In Partnership With

Kifiya Financial Technologies Plc, a digital financial solutions in Ethiopia and our key partner in building a robust e-commerce ecosystem that empowers MSMEs and creates jobs. For more information please visit: kifiya.com

Subscribe to Our Newsletter

To stay up to date with the Mastercard Foundation, sign up for our monthly newsletter. Get youth voices, impact stories and news and announcements all direct to your inbox.

*By signing up for the Mastercard Foundation’s newsletter, you accept our privacy policy.