Smart Africa Digital Markets For All (SAMA) | Mastercard Foundation

Smart Africa Digital Markets For All (SAMA)

A woman sits at a desk with hands folded above her laptop smiling at the camera, Nancy Telecel, Ghana, 2024.

Status

active

Period

Feb 2025 - Feb 2029

Countries

Focus Areas

The Smart Africa Digital Markets for All (SAMA) is a four-year program that aims to enable at least 53,000 young people, 95 percent of whom are young women, to improve their livelihoods, grow their enterprises, and access dignified and fulfilling work. The goal of the program is to create access to more inclusive and interoperable digital markets. The program will initially focus on Kenya, Zambia, Ghana, Benin, Uganda, and Rwanda.

  • Improve livelihoods icon

    Improve Livelihoods

  • Grow enterprises icon

    Grow Enterprises

  • Dignified and Fulfilling Work icon

    Access Dignified and Fulfilling Work