Kenya | Mastercard Foundation

Kenya

Young Africa Works in Kenya will enable enterprise development for micro, small, and medium-sized enterprises (MSMEs), unleash the potential of the agribusiness, digital, and green economy sectors, and leverage a skilled workforce prepared to take advantage of emerging opportunities. These will be underpinned by a digital transformation agenda to create disruptive and fast-scaling enterprise models.

  • Goal

    Build the capabilities and resilience of young people and institutions across Kenya to enable 7 million young people to access dignified and fulfilling work by 2030. Of these, 70% (approximately 5 million) will be young women, 5% Persons with Disabilities (PWD), and 100,000 refugees and displaced persons.

  • Context

    As large cohorts of young people enter the work market each year (over 800,000 per year), a combination of macro and micro factors has tended to limit the creation of formal work opportunities. Young people from low-income communities, particularly young women, suffer the brunt of these realities and are forced to take up informal or low-productivity jobs in vulnerable conditions.

  • Approach

    Young Africa Works in Kenya is based on a comprehensive root-cause analysis of the systemic barriers that limit opportunities for young women and men. While taking into consideration the vision and efforts of the government of Kenya, including Vision 2030, it articulates a comprehensive set of investments targeting shifts in national systems (e.g. social, economic, technological), mindsets, institutions, and policies that will catalyze, incentivize, scale- up, and sustain dignified and fulfilling work opportunities for young women and men and the associated ripple effect benefits for their families and communities.

  • Priority

    These sectors include Agribusiness, Green Economy, and the Digital Economy.

Rosa Wambui Mendi: Auto Spares Entrepreneurship in Nairobi

Rosa Wambui Mendi is a determined young entrepreneur and Founder of Medisa Auto Spares, in the Grogon area of Nairobi, Kenya, a space traditionally dominated by men.

Through the Fahari Yetu Pamoja group, and in partnership with @EquityGroupFoundation, Rosa received entrepreneurship training that helped her sharpen her skills in record-keeping, marketing, and cash flow management. With these tools and access to finance, Rosa has grown her auto spares shop, created employment opportunities, and is now working towards opening a garage to diversify and scale her business even further.

Programs in Kenya

The Foundation’s Kenya office is located in Nairobi and currently supports over 50 active partnerships in the country. Focus sectors for Young Africa Works in Kenya include agriculture, the digital economy, micro, small, and medium-sized enterprises (MSMEs), and workforce development.

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