From 2013–2017, the Mastercard Foundation hosted an annual Symposium on Financial Inclusion (SoFI). The event promoted the idea that financial service providers in developing countries should focus more on the needs and expectations of people living in poverty to drive financial inclusion at scale. Every year, the theme of the Symposium was Clients at the Centre. Understanding the financial needs, worries, and aspirations of people living in poverty is the key to serving them effectively. Harnessing that understanding to create and deliver services and products that most effectively serve the unbanked poor is at the heart of client centricity.
One of the goals of SoFI is to convene industry leaders and specialists to share thinking and create momentum in client centricity and financial inclusion. Together, we can nurture and support the development and growth of big ideas and form a common trajectory.